How to Make Packaging Look Expensive?

Making packaging look expensive is not about raising the cost dramatically — it’s about using the right materials, structures, and finishing to elevate the brand impression.
As a factory specializing in custom printed packaging boxes, here is how we help brands create a premium, high-end look:

The foundation of a luxury box starts with high-quality material.
We usually recommend:

• Rigid greyboard (900–1500gsm) for perfumes, cosmetics, and gift sets
• Specialty textured paper (linen, leather grain, pearlescent)
• Thick coated paper (300–400gsm) for cosmetic cartons

These materials create a firm, solid, “expensive" feel immediately when the customer holds the box.

Premium finishing techniques can transform a simple box into luxury packaging:

A smooth, velvety feeling that instantly boosts perceived value.

Makes the logo look high-end and eye-catching.

Adds depth and texture; perfect for luxury branding.

Creates glossy highlights on logos or small details.

No printing needed — the material itself looks premium.

These techniques are some of the most requested upgrades from high-end perfume and cosmetic brands.

Structure is one of the most important factors in achieving an expensive appearance.
As a factory, we often recommend:

• Magnetic closure rigid box
• Drawer / slide-out box
• Book-style rigid box
• Round tube box
• Double-layer insert gift box

These construction types offer a more ceremonial unboxing experience — crucial for high-end markets.

Protecting the product while making it look well-presented is essential.

Popular luxury insert options include:

• EVA foam (black/white/custom color)
• Velvet-wrapped inserts
• Paper pulp tray (eco-friendly)
• Die-cut cardboard inserts

A well-fitted insert always makes packaging feel more expensive and safer during shipping.

Premium brands often prefer:

• Large blank spaces
• Simple typography
• One main color
• Subtle gold accents
• Minimal graphics

We can provide layout suggestions or help adjust artwork to match a luxury aesthetic.

High-end brands expect stable, consistent color.
As a manufacturer, we ensure:

• Pantone color matching
• High-resolution printing
• Rich black printing
• Smooth gradients without banding

Accurate color directly affects brand perception and product value.

Small elements make a big difference:

• Inside printing (surprise details)
• Metallic logos
• Custom ribbons
• Pull tabs
• Custom-shaped windows
• QR codes linking to brand story

These additions look high-end but don’t significantly increase cost.

As a factory, we don’t just print boxes — we help clients with:

• Artwork optimization
• Structural engineering
• Sample prototypes
• Material selection
• Professional finishing recommendations

This gives customers confidence and ensures their packaging looks luxurious on the final product.

To make packaging look expensive:

(Thick cardstock, rigid cardboard, specialty papers)

(Soft-touch, foil, embossing, UV)

(Magnetic box, drawer box)

As a professional custom box manufacturer, these are the exact methods we use to help clients upgrade their packaging and strengthen their brand image.